More and more people are accessing the Internet through their mobile devices. One Pew study found that, “nearly two-thirds of Americans are now smartphone owners, and for many these devices are a key entry point to the online world.”
Mobile viewers want to be able to find information quickly and easily, and they won’t be able to do that on a website made exclusively for desktop viewing. Websites that don’t adjust for mobile use no longer cut it.
In order to make your website work on a mobile phone as well as a desktop browser, you can make it responsive. This means that regardless of the size of the browser, the website will be easy to navigate.
Try changing the size of your browser. When you do this, our website responds by adjusting content so that you can still see everything. An unresponsive website would just show you less and less of the page. So, our website is much easier to use on a mobile phone than an unresponsive website.
Perhaps the best part of making your website responsive is that it ends up paying for itself. If the website is easier to use, then it is easier for people to donate. Thus, a responsive website means more conversions and more donations.
Update your website this fall so that you can increase donations and provide more information to your voters.