NGP VAN Introduces Social Organizing, New Relationship-Based Political Organizing Tool

NGP VAN announced today a new “Social Organizing” tool that allows campaign supporters to match their Facebook friends to the VAN.According to their email –

Here’s how it works: Supporters log into your website using their Facebook credentials. They are then asked to match their Facebook and other friends to the VAN and map important relationship data, such as “colleague” or “family member.” Supporters can then choose to complete tasks like running a virtual phone bank to contact friends the campaign has targeted as persuadable, or emailing friends that have profiles similar to donors as part of a grassroots fundraising effort. Through game dynamics like badges, points, and leaderboards, supporters are rewarded for their participation and encouraged to do more.

It is the only tool of its kind that is fully integrated with the VAN. As supporters map relationships and take action, all data are mapped back to the VAN. Combined with comprehensive reporting, field organizers can avoid knocking on a door today that a supporter converted last night.

And the video –

Will this make you more inclined to use NGP?

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NGP VAN Introduces Social Organizing, New Relationship-Based Political Organizing Tool

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