NGP VAN, the maker of some of the most widely-used Democratic tools for field, fundraising and compliance, recently unveiled a new feature to make their service even more efficient for supporters and activists across their network of sites.
‘Remember Me’ lets users opt-in to have their information remembered when they fill out an online form at an NGP site – saving them time later on by automatically filling in their contact information the next time they’re asked to fill out a similar form.
“Remember My Contact Information for Online pages, which, when turned on, means any potential supporter who has submitted on any NGP VAN online page and has opted-in to this feature will not have to retype their contact info — making it easier for them to give after the first time.”
As technical barriers continue to drop and every candidate for any office can raise money online, the most effective campaigns must focus on improving the user experience of their potential supporters. Remembering countless passwords, deciphering image captchas and reentering user data are usually some of the more painful parts of the process. That’s why companies like Google are exploring ways to get rid of site logins entirely.
While we’re not completely there yet, NGP VAN’s ‘Remember Me’ feature is definitely a step in the right direction. Enabling it on your NGP site should improve your campaign’s conversion rates, especially for users who access your site using the limited browsers of many smartphones and other mobile devices.
Right now, the feature is deactivated by default. To enable it on your NGP site:
- Log into your Online Contributions preferences.
- From the General tab, scroll down to the “Enable Contact Information Cookie” section.
- Check the box for “Enable across NGP VAN network.