During the 2022 midterm elections, Fair Shot Texas PAC partnered with LPS Campaigns to help voters across the state navigate a complex voting process. With many important dates packed into a short windowâand a high-stakes ballot that included several far-right candidatesâthe challenge was clear: give voters the information they needed in a format that was easy to access and act on.
To meet that challenge, LPS created a simple but effective tool delivered via email: a link that allowed voters to sync key voting dates directly to their personal calendars. Rather than sending out a string of reminders, this email gave voters everything up frontâearly voting start and end dates, vote-by-mail deadlines, and Election Day detailsâso they could make a plan that worked for them.
The message itself was short and to the point, echoing Fair Shotâs broader language about electing leaders who will stand up for working families in Texas. By combining clear information with a thoughtful design, the program struck a balance between being helpful and respectful of votersâ time.
In a crowded GOTV environment where emails often feel repetitive, this approach stood out by offering a genuinely useful tool that voters could carry with them for the rest of the election cycle. The campaign was recognized with a Reed Award for its creativity and impact, showing that sometimes, the most effective innovations are also the simplest.
